Privacy Policy

Last Updated: January 7, 2026

EL AMANECER (operating under the email address elamanecerartesanias@gmail.com), hereinafter referred to as "we," "us," or "our," issues this Privacy Notice to inform you about how we collect, store, use, share, and protect your personal information (collectively, "process") when you interact with our services ("Services"), including, but not limited to:

Visiting our website at http://www.elamanecerr.com or any other website of ours that links to this Notice.

* Using our services related to the sale of unique wool handicrafts, carefully handmade by our artisans using plant-based dyes.

* Interacting with us in any other related way, including marketing activities, events, or customer service.

Please read this Notice carefully to understand our privacy practices. We are responsible for the processing of your personal information. If you do not agree with the policies and practices described herein, please refrain from using our Services.

SUMMARY OF KEY POINTS

This summary highlights the most relevant aspects of our Privacy Notice. For detailed information on any topic, please use the table of contents below to navigate to the corresponding section.

* What personal information do we process? We collect information you voluntarily provide when interacting with our Services, such as your name, contact details, and payment information. We also automatically collect certain technical and usage data when you visit our website. [More details](#1).

* Do we process sensitive information? We do not deliberately process personal information considered sensitive (such as racial origin, religious beliefs, sexual orientation, etc.) under applicable jurisdictions.

* Do we collect information from third parties? We do not collect information about you from third-party sources, except when you choose to register using a social media account (such as Facebook or X), in which case we receive certain profile information from that provider.

* How do we process your information? We process your information to provide and improve our Services, manage your account, process your orders, communicate with you (including for marketing purposes, if authorized), for security and fraud prevention, and to comply with legal obligations. [More details](#2).

* Who do we share your information with? We may share your information with service providers who assist us (such as payment processors or web analytics providers), in the context of a business restructuring (such as a merger), or when required by law. We do not sell or rent your personal data to third parties for commercial purposes. [More details](#4).

* How do we keep your information safe? We implement appropriate technical and organizational security measures designed to protect your information. However, no electronic transmission or storage system is 100% secure, so we cannot guarantee absolute security. [More details](#8).

* What are your rights? Depending on your place of residence, data protection laws may grant you specific rights, such as accessing, correcting, deleting your data, or objecting to certain processing. [More details](#10).

* How can you exercise your rights? The easiest way to exercise your rights is by contacting us using the details provided at the end of this Notice. We will address your request in accordance with applicable legislation.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

7. HOW LONG DO WE KEEP YOUR INFORMATION?

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

9. DO WE COLLECT INFORMATION FROM MINORS?

10. WHAT ARE YOUR PRIVACY RIGHTS?

11. CONTROLS FOR DO-NOT-TRACK FEATURES

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

14. DO WE MAKE UPDATES TO THIS NOTICE?

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Disclose to Us

We collect personal information that you voluntarily provide to us when registering for our Services, expressing interest in our products, making a purchase, participating in activities (such as surveys), or contacting us.

The information collected may include:

* Identification and Contact Data: name, email address, phone number, and postal address.

* Payment Data: information necessary to process your transactions, such as your debit/credit card details. All payment transactions are managed and stored by PayPal. We recommend reviewing [PayPal's Privacy Policy](https://www.paypal.com/mx/legalhub/paypal/privacidad-completa).

* Social Media Login Data: If you register using a social media account (such as Facebook or X), we will collect certain profile information as described in [Section 6](#6).

Information Collected Automatically

When you visit, use, or navigate our Services, we automatically collect certain information. This information does not reveal your specific identity but may include device and usage data, such as:

* Log and Usage Data: IP address, browser type, pages visited, time and date of access, and other usage statistics.

* Device Data: Information about the device used (computer, phone, tablet), operating system, and settings.

* Location Data: Approximate location information derived from your IP address. You can disable precise location collection in your device settings.

Like many businesses, we use cookies and similar tracking technologies. For more details, see our [Cookie Policy](#5) (or the corresponding section).

Use of Google APIs

Our use of information received through Google APIs (such as Google Maps Platform) is governed by [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for the following reasons:

* To create and manage your account: To facilitate registration, login, and maintenance of your user account.

* To deliver our Services: To process and deliver your orders, manage payments, and communicate with you about your account or order.

* For communication and support: To respond to your inquiries, offer support, and send you administrative information (such as policy updates).

* For marketing (with your consent): To send you communications about our products, services, and promotional offers. You can unsubscribe at any time.

* For security and fraud prevention: To protect our Services, users, and business.

* For analysis and improvement: To understand how our Services are used, measure the effectiveness of our campaigns, and improve your experience.

* For legal compliance: To comply with applicable laws, regulations, legal procedures, or governmental requests.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION? (Applicable for EU/UK/Canada)

If you are in the European Union (EU) or the United Kingdom:

We rely on the following legal bases under the GDPR:

* Your consent (which you can withdraw at any time).

* Performance of a contract with you (e.g., to deliver the products you purchase).

* Our legitimate interests (such as improving our Services, security, direct marketing), provided they do not override your rights.

* Compliance with legal obligations.

* Protection of vital interests.

If you are in Canada:

We process your information based on your consent (express or implied) and on other grounds permitted by law, such as when necessary to provide you with a service, to investigate fraud, or to comply with the law.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information in the following circumstances:

* Service Providers: With companies that provide services to us, such as payment processing (PayPal), web analytics (Google Analytics), hosting, and customer support. These third parties have access to the information necessary to perform their functions and are obligated to protect it.

* Business Transfers: In the context of a merger, sale of company assets, financing, or acquisition of all or part of our business.

* Google Maps Platform APIs: When you use location-based features, we share data with Google Maps APIs to provide you with the service. Location data is cached on your device for a period of one (1) month. You can revoke your consent by contacting us.

* Legal Compliance: When necessary to comply with the law, regulations, legal procedures, or governmental requests.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. We use cookies and similar technologies (web beacons, pixels) to collect information about your interaction with our Services. These technologies help us operate and improve our Services, remember your preferences, analyze traffic, and deliver relevant advertising.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some features of our Services may not function properly.

For detailed information about the cookies we use and your management options, see our Cookie Notice (available on our website).

Google Analytics

We use Google Analytics to analyze site usage. You can opt-out of Google Analytics tracking by visiting [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout). For more information, see [Google's Privacy Policy](https://policies.google.com/privacy).

6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

If you register using a social media account (Facebook, X, etc.), we will receive certain profile information from that provider, such as your name, email address, and profile picture. We use this information solely to create your account and facilitate login.

We do not control the privacy practices of these social media providers. We encourage you to review their privacy policies to understand how they collect, use, and share your information.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

We will retain your personal information only for as long as necessary for the purposes outlined in this Notice, or as required by law (e.g., to meet tax, accounting, or legal obligations). When it is no longer necessary, we will securely delete or anonymize it.

As a general rule, we retain your account information for as long as your account remains active.

8. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate technical and organizational security measures designed to protect your personal information against loss, misuse, unauthorized access, disclosure, or alteration. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

9. DO WE COLLECT INFORMATION FROM MINORS?

Our Services are not directed to minors. We do not knowingly or willingly collect personal information from minors. If you are a parent/guardian and believe your child has provided us with information, please contact us. If we become aware that we have collected information from a minor without verification of parental consent, we will take steps to delete that information from our servers.

10. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your place of residence (e.g., in the European Economic Area -EEA-, United Kingdom, Switzerland, Canada, or certain U.S. states), you may have the following rights:

* Access and Portability: To request a copy of your personal information.

* Rectification: To request correction of inaccurate or incomplete information.

* Erasure ("Right to be Forgotten"): To request deletion of your personal information.

* Restriction of Processing: To request that we limit the use of your information under certain circumstances.

* Objection to Processing: To object to processing based on legitimate interests or to direct marketing.

* Withdraw Your Consent: At any time, when processing is based on your consent.

To exercise these rights, please contact us using the details in [Section 15](#15). We will verify your identity before responding and act in accordance with applicable law.

You may also unsubscribe from our marketing communications by clicking the "unsubscribe" link in any promotional email we send you.

11. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers include a Do-Not-Track (DNT) feature. Currently, we do not respond to DNT signals from web browsers, as there is no common standard on how to interpret or respond to such a signal. We await the establishment of a legal or industry standard.

12. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

Yes. If you are a resident of certain states (such as California, Colorado, Connecticut, Virginia, etc.), state privacy laws may grant you additional rights, such as:

* The right to know what information we collect and how we use/share it.

* The right to access and receive a copy of your data.

* The right to correct inaccurate information.

* The right to request deletion of your data.

* The right to opt-out of the "sale" or "sharing" of personal data (including interest-based advertising).

* The right to non-discrimination for exercising your rights.

We have not "sold" or "shared" (as defined under these laws) personal information with third parties for business purposes in the past 12 months.

To exercise your rights, please submit a request via our [Data Subject Access Request Form](#16) or contact us as indicated in [Section 15](#15). We will verify your identity before proceeding. If you wish to designate an authorized agent to act on your behalf, you must provide the corresponding authorization.

13. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

Australia and New Zealand:

If you are in Australia or New Zealand, you have rights under the Privacy Act 1988 (Australia) and the Privacy Act 2020 (New Zealand). This Notice complies with the notification requirements of those laws. You have the right to access and correct your personal information. If you have a complaint about the handling of your privacy, you may contact the [Office of the Australian Information Commissioner](https://www.oaic.gov.au/) or the [Office of the Privacy Commissioner of New Zealand](https://www.privacy.org.nz/).

14. DO WE MAKE UPDATES TO THIS NOTICE?

Yes. We may update this Privacy Notice periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. The date of the last revision will be indicated at the top. We will notify you of significant changes by posting the new Notice on our site or, if necessary, by direct notification. We encourage you to review this Notice periodically.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this Notice, you can contact us at:

* Email: [elamanecerartesanias@gmail.com](mailto:elamanecerartesanias@gmail.com)

* Postal Address:

EL AMANECER

Privada de Bugambilias

Teotitlán del Valle, 70420

Mexico

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Under applicable privacy laws in your jurisdiction, you can request to access, correct, update, or delete the personal information we hold about you, as well as withdraw your consent for its processing.

To submit a request, please use our Data Subject Access Request Form (available on our website) or contact us directly using the means indicated in [Section 15](#15).

© EL AMANECER 2026. All rights reserved.